Lipid-Enriched Cleansing Balm

Murad Innovation

Positioned as a hero product within a high-visibility innovation launch, this velvety cleansing balm was designed to challenge the conventional stripping effects of traditional cleansers. Instead, it actively supports barrier repair by replenishing essential lipids and ceramides over time—elevating the cleansing step into a treatment-driven experience. The result is skin that feels hydrated, fortified, and visibly healthier, reinforcing the product’s role as both a functional and strategic centerpiece within the broader campaign.

Contributions: Photography Art Direction, Video Editing, Site Assets + Staging,