Superactive SPFs

Murad Innovation

Aiming to reposition our SPF products in the market, Murad redesigned packaging and upgraded formulas to existing products, resulting in four high-performing multifunctional sunscreens. This next generation SPF system was designed to streamline skincare routines by combining specific treatment benefits with broad-spectrum SPF 50 (PA++++) protection in every formula.

Contributions: Global and International Site Assets + Staging