Retinal Body ReSculpt Body Treatment
Murad Innovation
An absolute game changer of a product, Murad’s Retinal ReSculpt Body Treatment is an advanced body treatment designed to visibly firm, tighten, and smooth crepey skin while improving the appearance of cellulite and stretch marks. Powered by encapsulated retinal technology, the formula delivers vitamin A deeper into the skin for enhanced efficacy with reduced irritation, helping improve elasticity, texture, and overall skin resilience. The treatment combines dermatologist-developed ingredients that support skin renewal and hydration, leaving skin softer, smoother, and more refined over time. Key ingredients include encapsulated retinal, squalane for hydration, milk thistle and bearberry extracts to improve tone and smoothness, plus bentonite clay-encapsulated shea butter and avocado extract to nourish and soften the skin. Its fast-absorbing cream texture makes it ideal for targeting areas prone to rough texture, loss of firmness, and visible signs of body aging.
Contributions: Site Assets + Staging, Environmental Graphics, Print, Email
Resculpt from Cheek to Cheek
Event Activation
To support the launch of Retinal ReSculpt Body Treatment, Murad hosted an event alongside Pilates Cave that aligned with the product’s body-focused positioning. Guests participated in an instructor-led pilates session and received the product as part of the event experience, reinforcing the connection between movement, body care, and skin health. Our team designed the environmental graphics and print collateral throughout the space, including the welcome signage, branded posters, informational displays, and supporting event materials. The creative direction balanced elevated wellness aesthetics with Murad’s clinical skincare identity to create an immersive and cohesive brand experience.
Credits + Collaborations
Creative Director: Diana Stensnyder, Art Director: Esther Yoon, Arlene Asuncion
