As the first modern dermatologist-founded brand, creating skincare backed by science meant Murad always had a strong concept to sell. Our challenge was to continue brand awareness through new channels and touch points. With 35 plus years in the beauty industry, Murad had experienced a number of visual shifts. Alongside the team, Nadine helped bring innovations to life from concept to launch and beyond. Through her past experience, she was able to support both print and digital projects.