Retinal ReSculpt Overnight Cream

Murad Innovation

Further strengthening Murad’s retinal line, this overnight cream spotlights ingredients like its encapsulated retinal technology, NAD+lift complex, and lipid-rich complex. Having these ingredients combined, fuels the skin’s natural overnight repair to visibly lift, firm, and smooth deep-set wrinkles, all while re-volumizing and plumping the skin through hydration. The marketing team worked to emphasize these powerful ingredients, and showcase the real results from the Murad’s own clinical testing to differentiate the brand from other retinal products on the market. Furthermore, the team takes the extra step to educate consumers on the differences between retinal and retinol, allowing them to properly choose products that will serve them well.

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