Lipid-Enriched Double Cleansing Balm
Murad Innovation
Murad’s first cleansing balm, this innovation was designed to challenge current products on the market from all aspects. Its packaging design, ingredients, and efficiency outperform most traditional cleansers. It actively supports barrier repair by replenishing essential lipids and ceramides over time—elevating the cleansing step into a treatment-driven solution. Its packaging technology features a twisting method to push product out in a thin strip, allowing desired amounts without having to repeatedly dip hands in, resulting in a hygienic and mess-free experience. The result is skin that feels hydrated, fortified, and visibly healthier, reinforcing the product’s role as both a functional and strategic centerpiece within the Murad family.
Contributions: Photography Art Direction, Video Editing, Site Assets + Staging, Print Collateral
Murad x Sabrina Carpenter Short n’ Sweet Tour
Activation
Nadine led the art direction and execution of all printed items for Sabrina Carpenter’s Short n’ Sweet tour, promoting Murad’s Lipid-Enriched Cleansing Balm. Built around the concept “Melt the Night Off with Murad,” the campaign supported a publicized event designed for top creators and beauty media, blending luxury branding with entertainment to drive organic buzz and social amplification. The visuals played with the flirty vibes derived from Sabrina Carpenter’s branding.
Behind the Scenes
Photography
When working with external parties, the team creates a shot list to share with the third party and meets with the photographers and prop stylists to see what is possible during the time leading up to the shoot. During the shoot Nadine supports the team with flow, navigating products, direction, and approval.
Credits + Collaborations
Creative Director: Diana Steinsnyder, Art Director: Esther Yoon, Arlene Asuncion, Designer: Jocelyn Contreras